An oriental Arabic brand, paying homage to the Golden Age of Beirut. Before the devastating civil war from 1975-1990, Beirut was known to be a beacon of elegance, charm and style.

Being the first in the region to launch an oriental brand to a millennial audience primarily accustomed to not listening to Arabic, Habibi Club banked on a nostalgic approach, that was repackaged in a modern and visually appealing way.

From utilizing old song lyrics, visual icons from the 60s, and disco remixes of arabic songs in our communication, Habibi Club was positioned as a high energy and approachable brand.